Athleisure at its Finest: Selena Gomez’s PUMA Sneaker Campaign in Full Swing.
Selena Gomez’s Puma sneaker campaign is still in full swing, and the collaboration is rocking the athleisure industry. The Back to You singer is preparing to launch the next piece of her fashion collaboration with PUMA—and this time it’s for a good cause.
Described as a “cool girl” take on the usual dad sneaker, Selena’s DEFY SG Sneaker will help you feel fashionable and comfortable at the same time. Combining style and functionality seems to be the theme of her collab with Puma, as the singer focuses on making people feel glamorous even while running or working out.
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These comfy and stylish training sneakers for women are available for $90 per pair. It’s available in four different color combinations: black and white, teal, plain white, and black.
“To see the final product of something that you’ve worked on is a surreal feeling,” the singer told Teen Vogue. “I’m so happy that people will be able to wear something I’ve designed, I hope everyone will love it as much as I do.”
Selena’s DEFY sneakers will also help support Lupus research through its sales. Puma has decided to commemorate this launch and our one year anniversary by donating to a fund I started to support Lupus Research, which I am so grateful.”
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Selena herself went through a kidney transplant last year in relation to her own battle with Lupus. She has since become more outspoken about the need to raise awareness about the chronic inflammatory disease.
This is not the first time she’s used the Puma collaboration for this purpose. Her first pair of sneakers, the Phenom Lux Shoe, managed to raise over $100,000 for Lupus research.
Not only can we help Selena fight the good fight by supporting her sneaker line, we can also feel fabulous while doing it. The Phenom Lux is a sleek, all-white pair of sneakers that comes with gold accents and a removable ankle bracelet. It’s best worn with a pair of Puma’s new sheer windowpane socks.
If you’re a fan of Selena Gomez, you’ll know that she’s the one who came up with this idea. Those who’ve been closely following her will recognize that the socks resemble Selena’s “fun socks” which she always wears with her sneakers to feel “a little bit more feminine”.
“I spent a lot of time creating a sock that felt comfortable, chic, and fun.” And so Selena has been styling her Pumas with the same high socks and her signature anklet. “It has that chain that makes me feel womanly and makes me feel cool,” she said. “It gives you a little bit of sparkle, and it can make you feel like you’re dressed up even when you’re in sweats.”
Selena has even swapped her usual heels for Puma sneakers at the black-tie benefit gala for the Lupus Research Alliance.
The singer has been with Puma since September 2017. By mashing up athletic wear and fashion, Puma has definitely changed the game. And this collaboration is taking it to new heights. This footwear collection is only expanding, and now is the right time for you to try it.
If you live an active lifestyle, this is the collection for you. It’s your classic comfortable footwear made chic and glamorous. The Phenom Lux sneakers are available for $110 and the socks are $14.
Now if you want great deals on these sneakers, you might find the best ones over at The Shops @Rockvale. The Shops @Rockvale features a Puma outlet, which boasts several of these Selena-styled sneakers.