Marketing is a fast paced, ever growing and ever-changing monster. It is typically staffed with individuals that understand the need for these traits and possess a management style that works well with delivering results. In Gemma Manning’s new post, she explores the possibility that marketing has lost the ability connect with humans appropriately. She also provides 5 great tips on bringing a personal and human component back to the field such as remembering to not spam your content and upset your subscriber base and start a conversation, rather than just shove your content in their face.
Key Takeaways:
Marketing has become more complicated than in the past and more intricate than ever imagined before and this is because consumers are becoming more complex.
Some of the functions of marketing is to attract customers, and deepen a relationship with them, as well as deliver business outcomes that are sustainable.
Many marketing budgets allocate a large amount today to CMO spending and about 25 percent of marketing investments are on digital marketing.
"From always-on CRM systems, to voice biometrics and even social media – digital innovation is driving many facets of modern marketing."