How Google and Bing Handle Algorithms Spam and Penalties
Search Engine Optimization, or SEO, has changed a lot since its invention: no longer reliant solely finding keywords on a site Google and Bing have tweaked and improved their algorithms to take into account a whole suite of different information. Changes to these algorithms often elicit complaints however, as site owners view their sites as being penalized when they are displayed to users less. However, both Google and Bing maintain that their unique (and hidden) standards and methods of filtering results serve to better the end result for everyone.
Key Takeaways:
- While they have slightly different approaches, Bing and Google both demote and penalize sites.
- What defines spam varies a little between search engines. According to Wiese and Debut, Bing has a 42-page rater’s guidelines document, whereas Google has a 166-page document.
- Though it may seem counterintuitive, manual penalties are better for sites than facing an algorithm update.
"At a recent SEO conference event, two experts with experience in the way Google and Bing handle these issues internally spoke about the way these companies handle algorithm updates, spam, and penalties."
via Local Small Business SEO, PPC, Conversion Help 912mojo.blogspot.com/2019/0...
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