The Importance of Custom Logo Design for Businesses
During the start of any new business, project or even testing a new concept, designing a logo would be one of the last things to come to your mind. This actually makes sense considering the butt load of other things that need to be figured out, including the brand name itself, how it will operate, how to manage time and the list goes on. As you get closer to launching your business, the need for a logo will eventually come up, especially if you are designing a website or print media like cards, merchandise or newsletters.
Even then, many startups will be thinking about putting it off a little longer, it helps but wonders how important the logo is anyway and the answer will surprise most people. Putting a visual on what you are doing brings your vision and ideas to life. This helps your business communicate with your audience the way which they prefer. Providing a great product or service is absolutely vital but your digital or physical store needs to have that intriguing visibility.
Here are some reasons why logos are so important for your business;
- It gives your company an identity
Your business logo is one of the first things visitors and prospects So, it doesn’t matter if it is a business card, social media channel, website or stall at an event. By doing this, you are giving your company a symbol that fits into both small and large mediums to strengthen your brand and identify your business if it doesn’t sell directly. However, this does not mean that your logo should be based specifically on what you do or sell. For example, if you are in the restaurant business, you don’t need to add a chef’s hat or fork and knives in your logo. However, visual cues such as fonts, symbols, colors, and slogans can showcase your brand personality.
- It makes your brand memorable
It is quite common for people to forget the names of things but they can often describe what they look like. We interact with hundreds of brands daily and all brands usually have less than a second to grab your attention. A custom logo design which showcases distinction can make it easier for people to recall your brand because they can identify and connect with images to derive a sense of recognition or meaning. This is called visual recall put in action and most people can draw the logos of at least 3 brands from the top of their head.
- Logos communicate professionalism to build trust
Startups often face challenges in getting vendors, customers and investors as well. It can be a challenge for them to build trust as these prospects usually assess appearance before they try your product or service. This is where strong brands come in to inspire even those who know nothing about your business and gain their trust. A great custom logo design and website conveys a strong message that you mean business and statistics indicate that it is 75% cheaper to retain an old customer than make a new one which is why trust is so important.
- It is the first brick of your visual brand
With the custom logo design ready, businesses can now be confident and move on to other decisions related to visual branding as the colors, fonts, shapers, and the theme is set. So, basically, everything which follows the logo is made to compliment it and helps in maintaining overall consistency the visual representation of the brand.
- It helps develop your online and offline branded assets
After investing in a logo, businesses can check off other essential marketing tasks like business cards, website, social media pages, print media, and merchandise. Cool logos make great T-shirts and accessories are a great way to display loyalty and your customers end up marketing your brand for you by wearing them. Adidas, Nike, WWE, Red Bull, Monster Energy, Tesla, Marvel and DC logos are a few examples.
